Nike
Here’s What Happened
Once upon a time, “experts” warned that running would ruin women: fallen uteruses, hairy chests, lost femininity. Wrong. The only thing that fell was the myth itself when Joan Benoit and others proved women could go the distance, and then some.
After the film launch, runners everywhere were called to join Joan, to chase a shared goal: 500,000 km in seven days.
They didn’t just meet it; they obliterated it. In under 48 hours, the mark was history. By the end? 2,402,995 km.